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October 16, 2007
Account Director Microsoft Information Worker Vision and Leadership - Waggener Edstrom Worldwide - Seattle WA
Microsoft’s Information Worker business group is looking for a candidate to drive day-to-day activities for the Vision & Leadership team. The Vision & Leadership team for the Microsoft Business Division can be thought of as the ‘corporate’ PR campaign for this important Microsoft division – if MBD was its own company, this is the group that would manage the perception and thought leadership campaigns. As such, the group owns initiatives such as the Center for Information Work (CIW), Office Labs as most importantly promoting the platform for the Business Division Group president.
• Point of strategic integration and counsel for their team by managing the business and resources on a day to day basis.
• Manages high-level influential relationships and shapes broad industry themes, messages and storylines with key press.
• Leadership role in strategic agency business planning as well as account staff development.
• Proactively craft and place stories, shape broad industry themes and story lines, and negotiate client inclusion in coverage.
• Solicit feedback from influentials regarding their perception of your client/s, competition and industry position and share with team and client as appropriate.
• Coach team and broader account staff on agency “best practices” in engaging with influentials story placement and packaging.
• Identify broad trends among media and analyst communities and translate significance to team and staff and clients.
• Identify and cultivate relationships with new and emerging influentials.
• Provide strategic communications counsel to executive-level clients and serve as a strategic resource and champion to clients, based on knowledge of the client’s industry, technology and major products/services; competitors’ products and strategies; and emerging technology and industry trends/issues.
• Manage client relationship and client satisfaction. Hold regular meetings and/or maintain regular phone or written contact to keep senior-level clients apprised of WE work progress, address issues that appear and, solicit feedback from clients, and assess PR results against client expectations. Manage the development of client scorecards and resulting actions.
• Forecast, propose and track budgets. Manage a single or multiple accounts in client(s) annual budget.
Education:
• Bachelors degree or above in communications, journalism or related field preferred
Experience Preferred:
• At least 7 years experience in PR – in an agency and/or within the high tech industry – providing public relations consulting service to high technology clients. 8-10 years years preferred.
• Established strong relationships with business, technology trade and consumer media, market analysts and proactively placed stories.
• Minimum of 4 years individual and team management experience, including experience developing a team.
• Minimum of 4 years PR management, crisis management, and execution experience, including developing plans, client management, launch strategies, product positioning, pitching stories to the media, negotiation, budget responsibility, media training a client, messaging and creative tactical ideas.
• New business development.
• Knowledge of high tech industry and players.
• International experience.
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